Madagascar 3

Weekend Box Office: “Brave” tops chart, “To Rome with Love” sizzles on specialty circuit

If you read my Friday box office report, then you already knew that “Brave” would come in at #1, over tripling the gross of its nearest competitor (“Madagascar 3: Europe’s Most Wanted”). Thus, it should be of more interest to you that Woody Allen’s “To Rome with Love” grossed a bang-up $379,000 in its initial […]

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Weekend Box Office: “Madagascar 3” continues reign; openers don’t pick up from Friday

After both “Rock of Ages” and “That’s My Boy” tanked at the box office on Friday, the big question was whether either could rebound over the weekend. The answer: a resounding no. Fortunes continued to be bad for the Tom Cruise and Adam Sandler led pics, which barely even managed the customary Saturday increases. Both

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Weekend Box Office: “Madagascar” franchise can still move-it move-it

As nearly every prognosticator predicted, “Madagascar 3” went on to take the weekend away from Friday’s #1, “Prometheus,” by a wide margin. Chalk it up to the kid-friendly Saturday and Sunday matinees, but both films dropped more than expected on Saturday and Sunday. “Prometheus” was bound to be front-loaded given that hoards of fanboys showed

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Friday Box Office: “Prometheus,” “Madagascar” neck and neck

Just as I predicted in this week’s Box Office Beat, Ridley Scott’s “Prometheus” and DreamWorks Animation’s “Madagascar 3: Europe’s Most Wanted” both opened well yesterday, separated by a margin of less than a million dollars. “Prometheus” took the day, but it’s clear now that “Madagascar” should take the weekend, being that kid-oriented films perform best

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