Madagascar 3

Weekend Box Office: “Brave” tops chart, “To Rome with Love” sizzles on specialty circuit

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If you read my Friday box office report, then you already knew that “Brave” would come in at #1, over tripling the gross of its nearest competitor (“Madagascar 3: Europe’s Most Wanted”). Thus, it should be of more interest to you that Woody Allen’s “To Rome with Love” grossed a bang-up $379,000 in its initial …

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Weekend Box Office: “Madagascar 3” continues reign; openers don’t pick up from Friday

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After both “Rock of Ages” and “That’s My Boy” tanked at the box office on Friday, the big question was whether either could rebound over the weekend. The answer: a resounding no. Fortunes continued to be bad for the Tom Cruise and Adam Sandler led pics, which barely even managed the customary Saturday increases. Both …

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Weekend Box Office: “Madagascar” franchise can still move-it move-it

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As nearly every prognosticator predicted, “Madagascar 3” went on to take the weekend away from Friday’s #1, “Prometheus,” by a wide margin. Chalk it up to the kid-friendly Saturday and Sunday matinees, but both films dropped more than expected on Saturday and Sunday. “Prometheus” was bound to be front-loaded given that hoards of fanboys showed …

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Friday Box Office: “Prometheus,” “Madagascar” neck and neck

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Just as I predicted in this week’s Box Office Beat, Ridley Scott’s “Prometheus” and DreamWorks Animation’s “Madagascar 3: Europe’s Most Wanted” both opened well yesterday, separated by a margin of less than a million dollars. “Prometheus” took the day, but it’s clear now that “Madagascar” should take the weekend, being that kid-oriented films perform best …

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