Friday Box Office: “Prometheus,” “Madagascar” neck and neck

Just as I predicted in this week’s Box Office Beat, Ridley Scott’s “Prometheus” and DreamWorks Animation’s “Madagascar 3: Europe’s Most Wanted” both opened well yesterday, separated by a margin of less than a million dollars. “Prometheus” took the day, but it’s clear now that “Madagascar” should take the weekend, being that kid-oriented films perform best […]

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