Friday Box Office: “Prometheus,” “Madagascar” neck and neck

"Prometheus" and "Madagascar 3: Europe's Most Wanted" were neck-and-neck at the Friday Box Office.Just as I predicted in this week’s Box Office Beat, Ridley Scott’s “Prometheus” and DreamWorks Animation’s “Madagascar 3: Europe’s Most Wanted” both opened well yesterday, separated by a margin of less than a million dollars. “Prometheus” took the day, but it’s clear now that “Madagascar” should take the weekend, being that kid-oriented films perform best on Saturday and Sunday. Everything else was a footnote, including last week’s winner “Snow White and the Huntsman,” which suffered a predictably huge drop of 63 percent.

In limited release, Wes Anderson’s “Moonrise Kingdom” continued to perform well, clinching a Friday of $455,000 in its roll-out to 96 theaters. That should be good for a weekend in the realm of $1.5 million — which is not as fantastic per-screen as it has been doing at lower theater counts, but still suggests there is quite a bit of interest in its new markets. Among new platformers, FilmDistrict’s time travel charmer Safety Not Guaranteed was the winner, with $27,000 from nine theaters, for what should be a $75,000 opening weekend.

Here is the top 10 chart…

No. Title Friday Gross CriticSpeak Weekend Projection # of Theaters
1 “Prometheus” $21.4M $53.5M 3,396
2 “Madagascar 3: Europe’s Most Wanted” $20.5M $67.0M 4,258
3 “Snow White and the Huntsman” $7.5M $21.8M 3,777
4 “Men in Black 3” $4.2M $14.7M 3,792
5 “Marvel’s The Avengers” $3.3M $11.4M 3,129
6 “The Best Exotic Marigold Hotel” $0.9M $3.2M 1,298
7 “What to Expect When You’re Expecting” $0.9M $2.7M 2,087
8 “The Dictator” $0.7M $2.1M 1,651
9 “Battleship” $0.7M $2.0M 1,954
10 “Moonrise Kingdom” $0.5M $1.5M 96

Source: Box Office Mojo