While most of us have come to accept product placement as a necessary evil in motion picture financing, the way in which Ben Stiller’s “The Secret Life of Walter Mitty” prominently hawks eHarmony, Papa John’s Pizza, and Cinnabon just goes to underscore its organically phony qualities. The film, which builds a narrative around the daydreaming …
In the wake of an horrendous massacre that rendered any attempt to predict the box office not only futile, but completely inconsequential, the most compelling box office question-related this weekend is: “Will Aurora have long-term effects on moviegoing?” While many were not deterred by the tragedy and still went out to see “The Dark Knight …
There is a potentially huge movie called The Watch releasing this summer that has been floating under the radar. Why? Because the studio, 20th Century Fox, was reticent to promote it under its previous title, Neighborhood Watch, with the Trayvon Martin/George Zimmerman case still making headlines. Well, now the movie has its new title and a redband trailer, …
