ARRI pledges to support 35mm film for at least a decade more

Photo from ARRI newsletter.This past Monday, I wrote a piece entitled “Making Sense of the Digital Conversion“, which dealt with the ramifications of the widespread digitization of movie theaters. The other element of the digital conversion, of course, is taking place on the production side.

Doomsdayers seized the opportunity to lament “the death” of film production last year when popular manufacturer ARRI ceased production of 35mm cameras. This was no doubt a significant news story, especially considering that ARRI makes the industry’s preeminent digital alternative, the ALEXA, used on dozens of film and television projects in 2011, including Martin Scorsese’s Hugo and HBO’s Game of Thrones.

Continue Reading >>