Weekend Box Office: “Madagascar” franchise can still move-it move-it

A scene from "Madagascar 3: Europe's Most Wanted."As nearly every prognosticator predicted, “Madagascar 3” went on to take the weekend away from Friday’s #1, “Prometheus,” by a wide margin. Chalk it up to the kid-friendly Saturday and Sunday matinees, but both films dropped more than expected on Saturday and Sunday. “Prometheus” was bound to be front-loaded given that hoards of fanboys showed up right away on Friday to see the prequel to their beloved “Alien,” but to not even muster 1.5X its Friday gross over Saturday and Sunday signals that word-of-mouth for the movie may be poor. “Madagascar 3,” on the other hand, would have ended up at around $68m had it seen the same Saturday-Sunday increases as its predecessors, but that was not to be this time around. Still, its victorious $60.4M weekend remains a great launching-point for Paramount and DreamWorks Animation.

In notable holdover news, The Hunger Games finally passed the $400 million mark. It’s unlikely to reach any more milestones, but what a run this has been!

Here is the full top 10 chart…

No. Title Weekend Per Theater Average Total
1 “Madagascar 3: Europe’s Most Wanted” $60.4M $14,173 $60.4M
2 “Prometheus” $50.0M $13,723 $50.0M
3 “Snow White and the Huntsman” $23.0M $6,095 $98.5M
4 “Men in Black 3” $13.5M $3,560 $135.5M
5 “Marvel’s The Avengers” $10.8M $3,454 $571.9M
6 “The Best Exotic Marigold Hotel” $3.2M $2,492 $31.0M
7 “What to Expect When You’re Expecting” $2.7M $1,299 $35.7M
8 “Battleship” $2.3M $1,170 $59.8M
9 “The Dictator” $2.2M $1,302 $55.2M
10 “Moonrise Kingdom” $1.6M $16,448 $3.8M

Source: Box Office Mojo