The opening Friday grosses for Tom Cruise’s “Rock of Ages” and Adam Sandler’s “That’s My Boy” were atrocious. Embarrassing. Disastrous. Dismal. You pick the catastrophic adjective and it applies. The former has some chance of garnering positive word-of-mouth and rebounding throughout the course of its run, but the latter will undoubtedly go down as one of the biggest bombs of the year. This summer movie season has seen its fair share of financial boons already, from “Dark Shadows” to “Battleship,” but this will probably go down as the bleakest weekend yet.
The sole bright spot was IFC’s respectable limited launch of the gussied-up mumblecore movie “Your Sister’s Sister,” directed by Lynn Shelton and starring Mark Duplass, Emily Blunt, and Rosemarie Dewitt. It made $31,000 on 13 screens — not a miracle, but a solid number from which they’ll be able to platform to a total gross of $1-3 million.
Here’s the top 10 chart:
| No. | Title | Friday Gross | CriticSpeak Weekend Projection | # of Theaters |
| 1 | “Madagascar 3: Europe’s Most Wanted” | $10.0M | $33.5M | 4,263 |
| 2 | “Prometheus” | $5.8M | $18.0M | 1,442 |
| 3 | “Rock of Ages” | $5.4M | $18.9M | 3,470 |
| 4 | “That’s My Boy” | $4.6M | $13.3M | 3,030 |
| 5 | “Snow White and the Huntsman” | $4.0M | $11.6M | 3,701 |
| 6 | “Men in Black 3” | $2.8M | $9.8M | 1,135 |
| 7 | “Marvel’s The Avengers” | $2.2M | $7.7M | 2,582 |
| 8 | “The Best Exotic Marigold Hotel” | $0.6M | $2.3M | 1,184 |
| 9 | “Moonrise Kingdom” | $0.6M | $2.0M | 178 |
| 10 | “What to Expect When You’re Expecting” | $0.4M | $1.5M | 1,216 |
Source: Box Office Mojo