Alec Baldwin has more or less been threatening the end of “30 Rock” for several years, but now the time has come.
Today, NBC chairman Bob Greenblatt announced that the critically-revered sitcom’s next 13-episode season will be its last.
“I know Tina, Alec, and the rest will deliver some of their best work,” Greenblatt said. “We think the world of Tina and hope she will be in the NBC family for years to come.”
“30 Rock” has been the darling of critics and Tina Fey fetishists since it hit the airwaves in 2006. Ratings never soared, but accolades (including Emmys) poured in, and Baldwin’s career was rejuvenated by his portrayal of the swaggering, brilliant right-wing NBC executive Jack Donaghy. Fey’s own Liz Lemon, loosely based on herself, has gained a sort of cult iconography of her own, representing harried, quirky single women juggling priorities.
The show made headlines earlier this season when it addressed the real-life controversy generated by Tracey Morgan, one of the series’ stars, who made anti-gay remarks during a comedy routine. Morgan’s character, essentially a wackier version of himself, similarly dealt with the fallout of offensive remarks.