“Pacific Rim” belongs in a better summer for movies. At a time when virtually every would-be blockbuster release is a dreary franchise entry, when what were once dazzling special effects have been whittled down into the mundane, “Pacific Rim” does something enthralling. Here we have a movie heavily inspired by existing material but not a […]
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Given its pedigree and hype, one would expect “Prometheus” to have Great Film written all over it. This is an even more important label than Oscar Material, because Great Films are the ones that set the standards and populate the coffee table books, becoming the currency of Best lists and endless debates about what works
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Fans of the Alien universe formed by Ridley Scott and James Cameron, among many others, have already been drooling at the marvelous trailers for this summer’s Prometheus. But viral marketing has also been playing a key role in building hype and anticipation for the film.
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