Friday Box Office: Openers disappoint, Marigold grows, Avengers dominates – what else is new?

The Best Exotic Marigold HotelBoy, am I getting tired of having to report that The Avengers has once again taken the #1 spot at the North American box office! Are moviegoers ever going to stop flocking to the Marvel juggernaut? All three new openers got crushed; Battleship sunk, The Dictator fell, and What to Expect… over-expected. In fact, the only movie really worth highlighting this weekend is The Best Exotic Marigold Hotel, which continues to thrive with the geriatric set, pulling in what should be a robust $3.4m weekend from just 354 theaters. Check out the full chart, if you must, after the jump…

No. Title Friday Critic Speak Weekend Projection Theaters
1 The Avengers $15.3M $52M 4,349
2 Battleship $9.0M $24.8M 3,690
3 The Dictator $5.7M $13.7M 3,008
4 What to Expect When You’re Expecting $3.8M $11.4M 3,021
5 Dark Shadows $3.7M $13.0M 3,755
6 The Best Exotic Marigold Hotel $0.87M $3.4M 354
7 The Hunger Games $0.82M $2.8M 2,064
8 Think Like a Man $0.80M $2.3M 1,722
9 The Lucky One $0.56M $1.8M 2,055
10 The Pirates! Band of Misfits $0.34M $1.3M 1,840

Source: Deadline