Trailers

Ruby Sparks trailer: Another dose of Sunshine

What would you do if your soul mate, exactly as you imagined them, sprang to life from your imagination? That’s one of the questions posed by Ruby Sparks, the upcoming film from Jonathan Dayton and Valerie Faris, the directors of Little Miss Sunshine.

The film stars Paul Dano as Calvin, a novelist who writes his dream girl (on a typewriter, which means he might be a poseur) and is justifiably shocked when she materializes in his house.

Continue Reading >>

Ruby Sparks trailer: Another dose of Sunshine Read More »

Rian Johnson's LOOPER drops September 28.

Trailer Overkill: Taking the Mystique out of Looper

Rian Johnson's LOOPER drops September 28.

Last week, the trailer for Rian Johnson’s (Brick, The Brothers Bloom) highly anticipated new film Looper hit the web. I watched once out of curiosity and it solidified the movie’s place on my personal list of Fall must-sees. I was prepared to not think any more of the trailer — after all, why should I? The purpose of a trailer is to convince you to buy a ticket and this assemblage of Looper did exactly that for me.

But over the next few days, it seemed like my Twitter and Facebook feeds were crowded with nothing but re-posts of said trailer, with friends and colleagues practically analyzing it frame-by-frame. At the very least, some had watched it dozens of times. My big question was: Why? Surely, the trailer is expertly edited enough that it gets your adrenaline pumping as you watch it… But don’t repeat viewings of promotional materials ultimately take away from the experience of watching the movie once it’s out?

Continue Reading >>

Trailer Overkill: Taking the Mystique out of Looper Read More »