The opening Friday grosses for Tom Cruise’s “Rock of Ages” and Adam Sandler’s “That’s My Boy” were atrocious. Embarrassing. Disastrous. Dismal. You pick the catastrophic adjective and it applies. The former has some chance of garnering positive word-of-mouth and rebounding throughout the course of its run, but the latter will undoubtedly go down as one […]
Friday Box Office: “Rock of Ages” and “That’s My Boy” bomb Read More »
Hello and welcome to the latest edition of Box Office Beat, the column in which I hopelessly predict the weekend box office results. The new kids on the block this time around are “Rock of Ages,” the incessantly promoted Broadway musical adaptation headlined by Tom Cruise, and “That’s My Boy,” Adam Sandler’s first attempt at
Box Office Beat: Weekend of June 15 Read More »
As nearly every prognosticator predicted, “Madagascar 3” went on to take the weekend away from Friday’s #1, “Prometheus,” by a wide margin. Chalk it up to the kid-friendly Saturday and Sunday matinees, but both films dropped more than expected on Saturday and Sunday. “Prometheus” was bound to be front-loaded given that hoards of fanboys showed
Weekend Box Office: “Madagascar” franchise can still move-it move-it Read More »
Just as I predicted in this week’s Box Office Beat, Ridley Scott’s “Prometheus” and DreamWorks Animation’s “Madagascar 3: Europe’s Most Wanted” both opened well yesterday, separated by a margin of less than a million dollars. “Prometheus” took the day, but it’s clear now that “Madagascar” should take the weekend, being that kid-oriented films perform best
Friday Box Office: “Prometheus,” “Madagascar” neck and neck Read More »
It’s Thursday evening, meaning it’s time for me to once again hopelessly predict the tallies of this weekend’s box office stars. Two openers that could not be more different, Ridley Scott’s “Prometheus” and DreamWorks Animation’s “Madagascar 3: Europe’s Most Wanted,” are vying for the top slot. Let’s crunch some numbers. If one was to pay
Box Office Beat: Weekend of June 8 Read More »
“Snow White and the Huntsman” reigned supreme at the box office this weekend, with nearly double the gross of its closest competitor, but you could have guessed that had you read our Friday report. The real news worth mentioning is that Wes Anderson’s “Moonrise Kingdom,” after setting the per-theater-average record for a non-Disney release last
Breaking the streak of post-“Avengers” under-performers, “Snow White and the Huntsman” took command of the box office this Friday, with a solid $20.3m take, positioning it to rake in a better-than-expected $55.8m on the weekend. The movie still has a long road to profitability, with a production budget of $175m (which doesn’t include P&A), but the good
Last weekend, the domestic box office continued its trend of post-“Avengers” under-performers, as “Men in Black 3” opened to a disappointing $70m. In my predictions column, I originally figured that the movie was destined to break the ongoing series of consecutive bombs, simply by virtue of the fact that moviegoers were bound to eventually need
Box Office Beat: Weekend of June 1 Read More »
“Men in Black 3” may have won the weekend, but its $70 million four-day take was not anywhere near what studio Sony was hoping for. Thus, the real box office story this weekend is “Moonrise Kingdom”, which managed to be the 14th biggest movie of the Memorial Day Holiday despite playing in just four theaters. Wes
After I personally doubted that a third big summer blockbuster in a row could fizzle, Men in Black 3 has managed to do it. Don’t get me wrong: this is nowhere near as bad a horror story as Dark Shadows or Battleship. Men in Black 3 managed to take in $17.7 million on opening day, which should compute
Friday Box Office: Men in Black 3 underwhelms Read More »
